From the very beginning of each client relationship, our team is learning.
Before our first meeting, we research client business, industry, and current efforts.
We’ve also looked at the competition in each market segment.
With this information, and thoughts we’ve gleaned from conversations, we create buyer personas to fit target customers.
These personas lead to a content strategy reviewed and approved by the client.
Implementation of the strategy involves driving engagement across many social media channels, online advertising and optimization of client websites.
After the strategy is implemented, the data each campaign provides is evaluated monthly and the strategy is adjusted to optimize the outcome.